Local SEO is a must when you have a business with a physical location and expect customers to visit. You will need to pay special attention to location-specific SEO requirements for your site apart from other generic SEO essentials. In the WooRank Project tool you will learn a whole range of actionable SEO tips to get your business the online exposure it deserves. More than 20 percent of Google Search is local, as Google and other search engines sort location-specific businesses into localized search results. These results have much less competition than you would have with generic search results but it takes a few smart steps to rank at the top of them. One important step is to enter your business in local-business listing sites. In this blog we will consider the top ten directories that will help your local business acquire higher rankings in the localized SERPs (Search Engine Results Pages).
NOTE: It is important that you manually list your business in these directories by choosing the right business categories and entering consistent information throughout all the directories. Also, even though not all directories pass link juice to your site, search engines such as Google notice the citation of your business on these sites and this affects the local ranking algorithm.
1. Google Places:
To be accepted as a local business on Google, you have to make your presence known in three places.
- Google Webmaster Tools
- Google Places
- Google+
Google Webmaster Tools: When your site contains a generic top level domain and you intend to target a certain geographic location you need to follow these steps to submit your site to Google Webmaster Tools in order to appear in localized searches.
Google Places: Create an account with Google Places, fill in your local business information and submit it to Google. You will receive a PIN number that you must enter in your Google Places Dashboard for business verification.
Google+: Create a Local Business Brand Page on Google+ by clicking the Local Business or Place option, as shown below. Add your business information and you will be taken through a verification process to get started.
Local Business or Place Option on Google+
2. Yahoo Local:
Yahoo Local Listing is a great free service that displays your local business address, phone number and URL and gives you the option of choosing up to five business categories. The basic free listing can include additional information such as working hours, email address, payment options and years in business, and you also earn a link to your site. The paid listing option, which costs $9.95 per month, gives you added advantages; you can see the number of times your listing was viewed, you can upload one small photo onto the business detail page and ten large photos onto a separate page, and you can use up to two text links in search results. To sign up, you need to have or create a Yahoo ID.
Basic Listing Option on Yahoo Local
3. Yelp:
Yelp has a large user-community which is independent from popular search engines. Hence, it is necessary for your business to feature on Yelp in order to gain attention from this completely different and targeted audience. A Yelp business account directs textual and visual representation of your business to the categories of Yelp users that are most likely interested in your business. You can also add a link to your website on your Yelp profile and there is no limit to the number of business photos you can upload. Yelp allows for customer reviews and gives you the option to respond to them. Moreover, you also get personalized analytics to monitor the traffic. Before you sign up, check to see if your business is already listed on Yelp. Sign Up for Free to either claim your existing business listing or create a new one.
Free Listing on Yelp
4. Bing:
For local businesses, being listed on Bing is as important as being listed on Google+ Local. You can claim your business listing that already exists or create a new one by clicking on the Get Started Now link shown in the screenshot below. To create a new listing you need to sign up for a hotmail account. After you pass through a series of steps for registration, you will be prompted to enter your contact information and communication preferences. Once you have accepted the terms and conditions, (called the Bing Business Portal Offer Guidelines), you will be prompted to fill in information about your local business, such as, name, address, city, state, business email, Facebook and Twitter address, zip code and a logo. In the subsequent steps there is an option to have a free mobile website and QR code. Your listing is finally verified by means of a postcard sent to you at the address you register your business with.
Free Business Listing on Bing
5. MerchantCircle:
MerchantCircle is a popular free American local-business listing service. It retrieves information from yellow pages listings. Check to see if your business is already listed by clicking the business page and finding the ‘Is This Your Business Listing?’ option on the blue box at the left column of that page. After signing up you get to access a comprehensive dashboard on your account that has plenty of editing options to add and modify your business details. The dashboard consists of options such as a blog, products and services, sales, deals and coupons, newsletters, pictures, videos, widgets, answers and advertisements. With a MerchantCircle listing you can network with other businesses and engage with potential contacts in your niche. Most importantly, this site allows you to post a link to your website, thus providing a high quality inbound link to your site.
Free Listing on MerchantCircle
6. Local:
Local.com is a search engine that lists local US businesses and currently is home to 16 million business listings. You can claim your business listing if it already exists on the local.com database or create an entirely new listing for free.
Free Listing on Local.com
7. ExpressUpdateUSA (InfoUSA):
Infogroup has a massive database of businesses in the US and also partners directly with top search engines and local business directories to provide information on local businesses. By claiming and optimizing your listing on ExpressUpdateUSA.com (previously known as InfoUSA), you can improve your position in localized SERPs. To get listed, you must first check your business listing and claim your business if it already exists on the database. Create an account for free with ExpressUpdateUSA and add the same business details that on your website. Here is the categorized database of businesses according to the city and state they are located in.
Free Listing on ExpressUpdateUSA
8. MapQuest:
MapQuest is yet another free local business listing service that has an audience of its own and helps people find local businesses on the web and mobile devices. You can sign up for free and add information about your business. Once again, if your business listing already exists, claim it. Add photos, hours of operation, parking tips and even mark your business on the map. Here is a detailed blog post by MapQuest that describes the information you need in your MapQuest Local Business Center profile to acquire maximum exposure.
Free Listing on MapQuest
9. InsiderPages:
This is a fairly new business listing site but popular among users to find health and medical services, home and garden businesses, hair and beauty services, auto services and pet related business listings in the US.Here is a step-by-step tutorial and video on how to add your business to the InsiderPages database. The live business page includes your local business contact information, physical address (the same as that on your website), hours of operation, business description, Google Map marker, plenty of reviews with star ratings and a Facebook Like button for users to ‘like’ your business listing. You can add up to 20 images. Most importantly, your business page on InsiderPages allows you to provide a link back to your website.
Free Listing on InsiderPages
10. FourSquare:
Although featured at the end of this list, FourSquare is no regular business listing platform but a mobile application that is the fastest growing small business mobile marketing platform. It provides businesses with free listings that connect to a widespread range of smartphone users who check-in to physical business locations. This application is not limited to US businesses alone but has an ever-growing community of 25 million users worldwide. It provides free tools that allow you to engage with your customers and fans. Claim your business on FourSquare and get started with a FourSquare business account for free. The Merchant Dashboard on FourSquare allows you to keep tabs on daily check-ins via the app, recent visitors and many more things.
Free Listing on FourSquare
If you want a single place to check your local listings on major search engines try GetListed.org.
If you want to add your business to more local listings, try these: YellowPages, WhitePages, Judysbook,Yellowbook, PrimePlace, Citysearch, MagicYellow, biznik, Brownbook, Local.com, MojoPages, Thinklocal,Yellowee, Bizjournals.com, YellowAssistance, Justclicklocal, Acxiom DiscoverOurTown, Metrobot,LocalSiteSubmit, Twibs, UScity.net, Manta, ZipWeb
